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The One Goal Every Business Should Have, But Almost None Pri…

Have you ever wondered if there was one goal or key performance indicator (KPI) that is more important than all others? What do big companies focus on? Is there one single metric that, if you could nail it, would literally mean millions and millions in extra revenue and profit for ...

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Why I'm Not Interested in a High Closing Ratio…

In sales, the “write up” is when you actually have a proposal, you show your prices and terms — and try to get an agreement. It doesn’t mean a close, it means you enter negotiations. I write-up everyone. I’m not interested in a high closing ratio. They can’t buy, won’t ...

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How to Produce Content That Doubles Your Sales Funnel Conver…

Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t matter whether you’re doing paid ads or standing on the shoulders of influencers, content is still the key to success online. However, somewhere along the way, ...

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5 Ways Small Business Owners Can Benefit from Artificial Int…

Artificial intelligence and machine learning are often associated with tech giants like Google and Amazon that have created the most popular machine learning libraries and platforms. Since efficient AI/ML solutions require vast volumes of costly data to train, small companies are often reluctant to integrate AI into their business workflow. ...

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5 Ways to Get a Journalist to Respond to Your Pitch…

You’ve spent an entire year planning your business launch — from forming an LLC to designing a website to hiring the right employees. You’ve also spent a year thoughtfully planning out your media relations campaign including which outlets you want to get into to reach your target audiences. Related: 6 ...

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How I Generated Over $20 Million in New Business Using Cold …

For most companies, the chief business objective is to generate leads that will increase overall sales. When it comes to lead generation, a company’s options are pretty much limitless. From SEO and paid search to social media and content marketing, there are dozens of different approaches to choose from. The ...

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After Being Told She Wasn't 'Entrepreneurial,&#039…

This story appears in the November 2017 issue of Entrepreneur. Subscribe » I can’t say I saw it coming, but I can’t say it was totally unfair, either. I was sitting in a meeting at my previous job as a beauty publicist, and after some exchange, a supervisor turned to ...

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5 Lessons on Writing Sales Proposals Gleaned From the Compet…

Every sales organization and entrepreneur needs to know how to write winning sales proposals and respond to requests for proposal (RFPs). Amazon recently launched perhaps the biggest RFP in history when it announced that they are seeking a location for a new 2nd Amazon headquarters which will be home to ...

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Alibaba's Singles' Day Is a Multi-Billion-Dollar S…

Every day is a “National Day of Something” or some kind of holiday. For example, Nov. 8 is National Cappuccino Day, which many thousands of Americans will discover when they see the hashtag #NationalCappuccinoDay trending on Twitter, catch a coffee brand posting about it on Facebook or hear a TV ...

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