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Public Relations

Unlike Many Things That Are a Lot of Work, Trade Shows Are W…

For entrepreneurs across every industry, trade shows loom as a large, tempting, but sometimes overwhelming idea. On one hand, they are a vast watering hole for partners, end-users and the press. On the other hand, the costs associated with trade shows are sometimes daunting for smaller companies and startups. So what’s the ...

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10 Signs You've Got a Toxic Workplace Culture, Bro…

Earlier this year, ex-Uber engineer Susan Fowler penned a blistering essay that revealed the ride-sharing company’s culture was closer to one you’d expect to find in a locker room — not at the highest valued unicorn in Silicon Valley. Related: Uber Needs to Recreate its Company Culture. Here’s What You Can ...

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Maria Sharapova on What It Takes to Be a World Champion…

Chances are you already know a lot about today’s guest on the show. Especially if you are a tennis fan, or a fan of top world athletes, you know Maria Sharapova as one of the best tennis athletes in the world. Not only has she won a silver medal at ...

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5 Places to Use Storytelling in Your Marketing to Drive Sale…

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is ...

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How One Entrepreneur Climbed the Construction Ladder to Beco…

Jeffrey Levine has wanted to work in real estate since he was a kid. As chairman of Douglaston Development LLC, Levine Builders and Clinton Management LLC, Levine has directed the new construction and rehabilitation of thousands of residential units, student housing, senior living, hotels and health care facilities. He also has worked ...

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5 Insights About the Media That Every Marketer Should Know…

Mainstream media has a public relations problem. A recent Suffolk University/USA Today survey found that the media has a lower favorable rating than the President. Adding to that negative perception is a recent Harvard-Harris poll that showed two-thirds of Americans believe that mainstream media is packed with fake news, signifying an all-time ...

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The 8 Reasons People Hate Math (and Why You Should Love It)…

A lot of people hate math. But, when you ask them why, the answers are often very different. Some people think the subject is for nerds, while other people just don’t like having to think so hard about one subject. Still others attribute their dislike to a bad childhood experience, ...

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Employees March to Many Different Drums. Here Are 3 Ways to …

A few years ago, Google’s People Operations department set out to discover the metrics of a perfect team. And so began Project Aristotle, in which Google looked for common factors that determined whether a team is effective. Related: Managing People Is an Art: 32 Ways to Do it Right. After many test groups ...

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