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Public Relations

How to Get Noticed in Today's Crowded Business Environm…

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » In recent conversations with some local entrepreneurs, they asked how they could get more visibility for their work and their products. I asked how they use public relations tactics, such as a pressroom or news ...

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Scale-up Secrets From 7-Figure Entrepreneurs…

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » In the fast-paced world of entrepreneurs, “scale” is one buzz worthy word of the moment. Moving from a being a “solopreneur” to successfully scaling up your business can be downright daunting, even scary. Everyone dreams ...

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We Should Welcome Refugees. They Are Often Great Entrepreneu…

Current world events have spotlighted refugees in a whole new – and often unflattering — light. Governments are expressing concern that refugees will take up dwindling resources or be a security risk. While these may be valid concerns, there are plenty of positive reasons to take in refugees. Much like ...

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10 Questions to Ask When Collecting Customer Data…

When your customers disclose their personal and financial information to you, they’re taking a leap of faith that you won’t lose, abuse or otherwise mess with it — accidentally or not. Your customers don’t want you to spam them every two minutes, hawk their info to third parties or, worse, ...

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8 Etiquette Tips to Stay on the Good Side of the Media…

The end goal of pitching stories to the media is reaching the public. But to make it past the start line you need to deal with the middlemen — journalists and editors. Thanks to a media downturn and the newsroom cuts it provoked, the remaining bastion of middlemen — and middle-women ...

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4 Tips on Generating Buzz for Your Business, According to a …

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Clarity PR — a London-based firm that represents over 100 startups in industries ranging from consumer retail to fintech — focuses exclusively on implementing public relations strategies for fast-growing technology companies. Today, Clarity includes 35 ...

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Get a Grip on Your Operating Costs By Moving to the Cloud…

In the golden age of the software services company, Novell — remember? — I worked in public relations for CEO Eric Schmidt. And even back then, before talk of “the cloud,” Schmidt was spreading his vision of “One Net.” Related: 4 Entrepreneurs Trying to Bring Cloud Computing to Tech-Leery Law Firms He went ...

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5 Ancient Public Relations Secrets…

The practice of public relations is not what it used to be.  In the past, great care and effort went into crafting messages and pitch development. For example, when Julius Caesar wrote his compelling pitch in 50 B.C., his vivid portrayal of military exploits convinced the people of Rome that ...

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5 Moves to Get Your Startup Featured in Major Media Publicat…

One of the best ways to earn more value for your online marketing campaign is to get your brand featured in major media publications — and here we’re talking about global, major-name publishers, reaching monthly audiences that number in the millions. Related: 3 Secret PR Weapons To Help Build Your Brand ...

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Local SEO Is a Perfect Match for These 4 Industries…

The landscape for search engine rankings is brutally competitive where geographically relevant searches are concerned. And, increasingly, the landscape is becoming pricier and less penetrable. As a result, local SEO has become much more important to businesses across the board. Around 80 percent of consumers look to search engines to find local ...

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