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Online Marketing

A Resilient Personal Brand Ensures Your Competitive Edge…

“The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job security, contingent labor, robotics, job migration, talent underutilization, independent contractors on digital-only platforms (ever heard of Upwork?) and even workplace ...

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Forget Hacks — Here Are the 2 Things You Need to Do to Grow…

Social media platforms offer such a significant advantage to entrepreneurs — with 2.3 billion active users on Facebook to target it is foolish to ignore. As the platforms grow, so does the competition and clutter, making it almost impossible to be seen. There are 65 million business pages on Facebook and ...

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11 Ways to Make Your Next Instagram Marketing Campaign Dazzl…

For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many organizations have yet to develop a winning Instagram ...

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5 Reasons Machine Learning Is the Future of Marketing…

I do a great deal of research on business trends and online tools that can enhance business productivity. Naturally, I visit and monitor many websites and website content. And just as predictably, I encounter ads from those same companies on my Facebook timeline. More surprising is how well Facebook integrates search behavior ...

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The 5 Biggest Mistakes Marketers Make Using LinkedIn's …

Currently, LinkedIn boasts more than 467 million members in over 200 countries. When used correctly, LinkedIn’s InMail is an incredibly powerful tool for laser-targeted B2B marketing. While using InMail to get your message in front of a receptive audience sounds great, unless you know what you’re doing, you can easily waste ...

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7 Tips for Service-Based Business Owners to Crush it on Soci…

Jasmine Star is an internationally recognized photographer, speaker, business strategist and online entrepreneur. In 2005, Star left law school and decided to become a photographer, though at the time she didn’t even own a camera. Her husband gave her her first camera for Christmas that year and four years later ...

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Why Kicking Out Counterfeit Crooks on Instagram Is So Import…

Would you spend over a thousand dollars on a pair of sneakers? There are plenty who would — a pair of Adidas Yeezy’s comes with a price tag of $1,000 or more. For those who are less flush, the market has become flooded with knock-off fakes. These are promoted via comments ...

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10 Templates to Help You Create Beautiful Instagram Stories…

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed. Related: 7 Facebook Messenger Marketing Strategies You Can Try Today But ...

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4 Shady Growth Tactics Entrepreneurs Should Never Use…

Growing a business isn’t easy. It feels like there’s always 100 things entrepreneurs must do every day and more gets added to the list. It’s even harder when the income is inconsistent. You started a business to create freedom and control in your life, but you also want financial freedom. ...

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