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4 Online Marketing Tactics Brick-and-Mortar Stores Can Lever…

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers ...

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This Is the Content Strategy I Use to Dominate Your Facebook…

The problem with most content marketing strategies is that they place content as king. But, content isn’t king, and this is why … It isn’t to say creating quality, relevant content isn’t important. It is. Without this you have nothing, but even if you create the most high-impacting content around, ...

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4 Online Entrepreneurial Personas People Just Don't Fin…

We live in the interconnected digital age. Technology and access to the world are available at our fingertips. The first thing you probably do when you wake up each morning is to check your social media accounts. You see what family and friends are doing and get updates from the ...

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6 Proven Facebook Advertising Offers You Can Use to Attract …

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound We’ve identified six proven Facebook offers that have worked across the board in multiple industries for our agency clients. ...

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This PR Guru Says When It Comes to Social Media, Stop Doing …

Mimi Banks decided to open her own boutique, full-service social media agency after spending years working in the beauty industry. Today, she focuses on helping global beauty, luxury and lifestyle brands with social media management, influencer outreach, content creation and training. She sat down with Jessica Abo to talk about how she started MB ...

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How to Make Money With Facebook Ads…

What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to make money. No matter what type of product or service or information you’re peddling, the quickest ...

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Tai Lopez Reveals the Secrets He Used to Make Millions From …

Think about how you use social media. Is it simply a method to connect with people? A distraction from boredom at work? Or is it a tool to reach thousands—even millions—of qualified customers? “Business owners are bombarded by information about using social media, but have zero idea about how to ...

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8 Simple Steps to Help Your Business Get Started on Instagra…

This story originally appeared on Buffer More than 500 million people use Instagram every day, and over five million businesses use Instagram to tell their stories visually, connect with their fans and build their brand. If you’re new to Instagram, it might be daunting to think about how you can stand ...

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Is it Time to Cut Back? A Minimalist Approach to Social Medi…

Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. With this in mind, it’s no wonder that 92 percent of marketers say that social media is important to their business. ...

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