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Don't Let Marketing Zest Lead You Into the Fake News Mo…

All this talk of “fake news” has me a little crazy: fake news, gaslighting, living in a post-factual world. … Whatever we call it, we never know exactly what we’ll see when we click a link. Marketers long have faced scrutiny for fake news — even if no one called ...

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How to Determine the Best App for Managing Social Media…

Q: What are the best free apps for social media management? I am a bit familiar with Hootsuite, Zoho social, Klout and Buffer but want to see what is the best and how they compare. A: You’ve hit on a few of the top social media management tools out there, ...

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Why Instagram Won 2016 and Snapchat Didn't…

Instagram shows no signs of slowing down. The service now boasts a whopping 600 million active monthly users, and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing takes ...

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5 Essentials for Connecting With Your Ideal Target Market on…

There are so many social networks nowadays, and according to different sources, each one is the most important to your business. Now, as a busy sole entrepreneur, or even as a digital marketing manager who’s faced with time and budget constraints, where do you invest those resources? You can’t be ...

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Have a Burning Business Question? Ask Our Marketing Expert R…

Marketing. Entrepreneurs can no longer just focus on the traditional four P’s: place, product, promotion and price. It now encompasses so much more — everything from branding to ad placement and social media campaigns. Fortunately, we have Ryan Bonnici, marketing director at HubSpot, a company providing inbound marketing software, to ...

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How to Identify the Perfect Influencer for Your Business…

More and more businesses are relying on influencers to add credibility to their brand. Since consumers are increasingly wary about trusting what businesses tell them, this is one way brands can still have a voice. According to Tomoson’s Influencer Marketing Study, not only is influencer marketing one of the most ...

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Why 2017 Will be the Year of Native Content and Engagement…

Forget about like counts; focus on engagement. I can hear sighs of relief from some (“Finally no more race to hundreds of thousands of likes”) and some disgruntlement (“Ugh, now that I spent all this time, money and effort, you say it doesn’t matter?”). Engagement as a metric of value. The like ...

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