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Branding

10 Personal Branding Experts to Follow This Year…

You probably know that three out of four startups fail. It is impossible for entrepreneurs to establish themselves without credibility. No matter what business, you have to position yourself in unique ways to stand out. One way to stand out is to build your personal brand. The more you grow as ...

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This Mindset Shift Is Key to Building a World-Class Network…

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » When it comes to building an effective personal network, too many people make the mistake of trying to aim straight for the top. They think having a strong network means knowing multi-millionaire investors, celebrities or e-famous ...

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4 Keys to Creating the Video Ad Your Business Needs…

Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul. Adobe is one of a number of big new players in the video production game, and the company isn’t just swinging for the fences with this acquisition but investing ...

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7 Steps to Launching a Successful Twitter Chat…

Organizing a Twitter chat is a great way to establish yourself or your brand as a leader and build a community within your industry. Ideally, followers will increase, relationships will form, ideas will flourish, exposure will expand — all for a fairly minimal amount of time and effort. Here’s how ...

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Here Comes the Brand: How Company Rebranding Is (Sort of) Li…

One involves a white dress and the exchange of bands; the other, white papers and the shift of a brand. A company revamp is a massive overhaul that requires planning, patience, and long-term vision. In so many ways, it is just like another of life’s great milestones — a wedding.  Think ...

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Mary Tyler Moore's Greatest Quotes…

Mary Tyler Moore was pronounced dead at the age of 80 due to multiple health problems, including diabetes. The Brooklyn-born beauty could’ve easily walked through a lucrative career playing the doting wives of leading men — but her incredible charisma and unmatched comic sensibilities made her the undeniable star of ...

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3 Lessons Nonprofits Can Teach Businesses About Branding…

Often nonprofit marketers look to top commercial companies for best practices in branding. But it’s worth twisting this practice around to see what commercial businesses can learn from organizations who are less concerned with financial gain and are more focused on doing good. And there are many reasons to work ...

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Social Currency and Your Circle of Influence…

In many cases, the difference between success and failure can come down to who you know. In the entrepreneurial business, we have a term I coined the “circle of influence.” The circle of influence is essentially everyone you interact with. It can even extend to everyone they interact with. In ...

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3 Ways Building Your Personal Brand Boosts Your Career…

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » In recent years, personal branding has become a very popular buzzword. Everywhere you turn, it seems as though someone is talking about building your personal brand. Through the overuse of the term, it is no ...

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5 Mistakes No Entrepreneur Has Ever Survived…

As a businessperson, your ultimate goal is to grow your brand, dominate the market and derive profit from your business. This, however, never comes easy. A strategic approach must be taken to ensure the maximum growth and productivity of any business or brand. However, most often, while trying to take ...

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