BIGtheme.net http://bigtheme.net/ecommerce/opencart OpenCart Templates
Home / Branding (page 2)

Branding

5 Things to Understand Before Spending a Dime on Influencer …

There hasn’t been a shortage of influencer marketing buzz in 2017, and with the holiday season fast-approaching, it’s only going to increase. Most of the buzz is positive, but I’ll be the first person to say that influencer marketing isn’t for every brand. I’ve been knee-deep in the influencer space ...

Read More »

How Glossier Hacked Social Media to Build A Cult-Like Follow…

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company’s downtown Manhattan headquarters. She’s a thoroughly millennial girlboss in jeans, sneakers and a royal blue sweatshirt with weiss embroidered in small white script. Her hair is pulled ...

Read More »

7 Ways to Correct a Failing Marketing Strategy…

No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s say you have a marketing strategy that’s, for the most part, “failing.” You aren’t seeing the results ...

Read More »

Kim Kardashian! 4 Marketing Lessons You Can Learn From the U…

No matter how you feel about Kim Kardashian West, you can’t deny her entrepreneurial success: Kim Kardashian has built an empire that Life & Style magazine estimates is worth $150 million. Related: Did Kim Kardashian West Just Correctly Declare the Death of ‘Big Computers’? In a world where, according to the public relations firm ...

Read More »

What Growing Up on the South Side of Chicago Taught This Vis…

Hebru Bradley always knew he needed to find an outlet to express himself. But, why did he choose art and, more specifically painting, as his means of expression? “Because it was the cheapest way,” Bradley says. “[I could] go grab a can [of paint] and figure it out.” He also explains ...

Read More »

Email Validation: A Critical Success Factor in Email Marketi…

Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes. Despite the creation of comprehensive email strategies, very few companies include email validation as a weapon in their arsenal. Dead-end ...

Read More »

With So Many Options for Marketing Your Business, What Conte…

What content do you use in marketing your firm? And what content should go in which place? Your company typically has seven layers of content marketing. In descending order of importance, they are: Reputation Website Email templates Social media Events Deck Virtual data room At HOF Capital, we try to ...

Read More »