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Branding

Apparently, a Geek Index Is a Thing That Exists…

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Everyone thinks their child is a genius, but a recent study from King’s College London found that fathers that have families later in life are more likely to have ...

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3 Ways to Avoid Mediocre Marketing Content…

Coming up with fresh content can be difficult, which is why it’s easy for marketers to fall into the trap of looking through previous work for inspiration. This rinse-and-repeat approach leads to predictable content, and predictability is what pushes audiences to look elsewhere for something more original. The most competitive ...

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Hate Your Job? Google Wants to Help You Find a New One….

Mulling a career change? Finding job opportunities is about to get a lot easier, thanks to Google. The web giant on Tuesday launched a new job search experience for desktops and mobile devices, though its only available in English at this time. No more having to visit five different sites ...

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10 Ways AI-Powered Conversational Commerce Can Help You Make…

Reader Resource Tune in June 28 and learn how to unlock the power of customer data in our free webinar. Register Now » Conversational commerce is the talk of the town, with many businesses adopting it as part of their marketing, sales, and customer care activities. Although social media channels ...

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Why You Should Launch a Brand, Not a Product…

Contrary to what many entrepreneurs may think, a product is not a brand. Many companies just starting out launch products — a new innovation or new way replacing the old way, assuming there is an old way. Here is where they’ve gone wrong before they’ve even left the gates: They should ...

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4 Better Ways to Showcase Testimonials for Your Business…

Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability. A couple years ago, VWO and WikiJob performed a basic A/B test to gauge the effectiveness of client ...

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4 Money Habits That Separate Building Wealth From Just Makin…

When it comes to getting rich, many of us assume it means getting an upscale job with a hefty paycheck. We daydream about how we’ll drive a cool car or treat ourselves to fancy dinners out. After all, the more money you earn, the wealthier you are, and then you ...

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Buy the Right Franchise for You: Don't Get Fooled by Th…

Buying a franchise is a big investment — and that’s why I always encourage my clients to complete a thorough due diligence process when deciding whether to buy one. You want to take your time to make sure that your decision is a good one and that you are likely ...

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Why So Many of America's Greatest Brands Are Unhealthy…

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » The latest news about Sears was dire. Empty shelves and stores led proclamations of the final nail in the brand’s proverbial coffin and one more in America’s brick-and-mortar retail ...

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The 12 Parts of a Successful Signature Presentation…

The following excerpt is from Dan S. Kennedy and Dustin Mathews’ book No BS Guide to Powerful Presentations. Buy it now from Amazon | Barnes & Noble | iTunes Note: This excerpt was guest-written by Dave Vanhoose, co-founder of Speaking Empire. A Signature Presentation is a message that works for you no matter when, where or how ...

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